Stakeholder map

We engage stakeholders to effectively align products and services with customer needs and our own operations with the changing market. We identify individual stakeholder groups¹ and update their profiles. We not only listen to our stakeholders, we want the Group’s voice to be heard too, which is why we use a variety of communication channels in our contacts.

^{1 The stakeholder identification process is based on qualitative analysis, conducted for the purpose of non-financial reporting and dialogue sessions, among others, which we have been conducting since 2014 according to the AA10000SES standard.}