Santander Bank Polska encourages companies to go green in a new campaign
Santander Bank Polska has launched a new campaign, 'Green Idea’, which encourages entrepreneurs to use green financing. The campaign and the spot promoting it features the new brand ambassador Piotr Adamczyk.
In its latest spot, Santander Bank Polska shows how it helps to run a business and use green financing. Ambassador Piotr Adamczyk observes how business owners use renewable energy in their daily work. The spot shows the day-to-day operations of a bakery, a garden shop and a delivery service company. The campaign aims to encourage entrepreneurs to make green changes.
We have given a new context to the well-known 'green idea' phrase, which has become the centrepiece of the creative communication concept and a synonym for the knowledge about financing renewable energy sources. It is worth having a 'green idea', because thanks to it you can run your business more economically and with benefits for the planet.
The bank is introducing financial products to help businesses make the green transition. Business owners can benefit from, among other things, the leasing of photovoltaic installations and subsidised leasing of electric cars.
The commercial will be aired on TV, online and on YouTube, VOD platforms and social media, and will be accompanied by promotional campaigns in the bank’s branches.
Watch the video:
