GOLDEN BANK for Santander Bank Polska
For the third time, Santander Bank Polska won the „Golden Bank” title for the best multi-channel service quality. The cash loan was ranked 2nd and the personal account 3rd in the „Golden Banker” product categories. The bank’s social media channels won 2nd place.
This is Santander Bank Polska’s third victory in the most important category of the „Golden Banker 2024” ranking. The survey was conducted by Minds & Roses on behalf of Bankier.pl and Puls Biznesu. The bank has been on the podium of the ranking in the main „multichannel service quality” category every year for the past six years.
The third 'Golden Bank' is a great achievement for us. We have consistently been among the leaders in the multi-channel quality ranking for 6 years. This proves that high quality has become part of the bank's DNA and is a guiding principle for all our activities. But we continue to set the bar even higher for ourselves. This year, we launched a new "We Help You Achieve More" strategy. Its three key pillars are Total Experience, Total Digitisation and Total Responsibility. We are focusing even more strongly on building the best customer and employee experience. We want to be the bank of first choice and inspire positive emotions. Our ambitions are high and our goals unchanged - to be the best open financial services platform by acting responsibly and earning the lasting loyalty of our people, customers, shareholders and communities.
In the product categories, Santander Bank Polska’s cash loan came second and Santander Account third. The bank’s social media channels ranked 2nd among the banks surveyed.
Using the mystery shopper method, auditors assessed the quality of customer service in all channels of contact – branches, online banking and mobile applications and telephone channels. The approach to the customer, recognition of needs and presentation of the offer is examined, both for new and existing customers.
Organised by Bankier.pl and Puls Biznesu, the 'Golden Banker’ ranking has for many years given a reliable assessment of the quality of services provided to bank customers, focusing on the best market practices and products that meet customer needs.
