- About Santander
Bank Polska - Strategy
and Management - Customers
- Introduction
- Our priorities – Bank As You Want It
- Multichannel approach – anyway you like it
- Accessible to all – You can count on us
- Security first
- Excellent customer service
- Ethical communication – simple and friendly language
- Responsible selling and prevention of misselling
- Our approach to complaints
- Knowledge that pays off
- Products and initiatives for retail customers
- Products and initiatives for SME customers
- Products and initiatives for customers of the Business and Corporate Banking Division
- Corporate and investment banking
- Support to customers in financial difficulty
- Employees
- Social
Engagement - About
the report
We teach safe driving
The objective of the educational project called “How’s Your Driving” (Jak Jeździsz) launched in 2015, is to broaden the knowledge of traffic rules and promote responsible and safe driving, particularly among young people.
The project, delivered in cooperation with its ambassador Kuba Giermaziak, a racing driver, addresses such issues as driving etiquette, roundabout rules and first aid. An integral part of the project is extensive communication with the market, customers and bank employees.
The key objectives of the “How’s Your Driving" project in 2017:
-
promoting responsible driving among young people
-
teaching how to transport children safely in a car
-
the importance of staying focused while driving
Over two years, that is till the end of 2017, the number of project fans in social media has reached 85,000. Interactive quizzes, games and competitions on safe driving each time attract several thousand web users.
In 2017 the bank extended the scope of the project and launched cooperation with a new partner – a local road traffic centre in Warsaw (WORD). Five thousand trainees participated in a three-month educational initiative organised by the Bank and WORD at three driving test centres in Warsaw.
GRI:
-
[Custom indicator]
Number of beneficiaries, projects and social initiatives in the education area initiated and/or supported by the bank and/or Foundation during the year
Number of beneficiaries, projects and social initiatives in the education area initiated and/or supported by the bank and/or Foundation during the year
Go to GRI list
Overall, educational activities undertaken as part of the “How’s Your Driving” project in different locations across Poland attracted approx. 700 customers and employees of the bank.
Each month, three thousand bank employees receive a newsletter with educational materials about safe driving.
Visit the project’s website to see more important tips and videos featuring the driving champion by clicking HERE or visiting our Facebook profile.
