- About Santander
Bank Polska - Strategy
and Management - Customers
- Introduction
- Our priorities – Bank As You Want It
- Multichannel approach – anyway you like it
- Accessible to all – You can count on us
- Security first
- Excellent customer service
- Ethical communication – simple and friendly language
- Responsible selling and prevention of misselling
- Our approach to complaints
- Knowledge that pays off
- Products and initiatives for retail customers
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- Support to customers in financial difficulty
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- Social
Engagement - About
the report
We support local economy
In 2017, we launched a pilot project called ”Buy from Your Neighbour” (Kupuj u sąsiada), aimed at promoting conscious consumer attitudes directed at supporting local business, produce and services.
In accordance with the assumption “Buy from your neighbour”:
entrepreneurs joining the programme offer discounts on their goods or services
and Santander Bank Polska offers them communication support, which includes advertising their offers on the project event’s website
The “Buy from Your Neighbour” initiative can be joined by small and medium-sized enterprises. The municipality where their business is registered is not without significance, since the most active municipalities are awarded a financial prize, which they can then use to pursue a local initiative in the public interest. Hence, the final beneficiaries of the programme are the inhabitants of the winning municipality.
Economic education based on dedicated scripts carried out in local schools is an integral part of the project. Classes are run by volunteers from our bank and contribute to building economic skills among young citizens, making informed consumer decisions and promoting the “Buy from Your Neighbour” project among local communities.
GRI:
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[Custom indicator 17]
Number of beneficiaries, projects and social initiatives in the education area initiated and/or supported by the bank and/or Foundation during the year
Number of beneficiaries, projects and social initiatives in the education area initiated and/or supported by the bank and/or Foundation during the year
Go to GRI list
“Buy from Your Neighbour” pilot programme encompassed 3 municipalities, each inhabited by ca. 30,000 people (Siemianowice Śl., Piekary Śl., Mikołów).
Outcomes:
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31small and medium-sized enterprises joined the project
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740participants, that is individual customers
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3.5-month
educational activities on economics in schools carried out under the bank’s competence volunteering
We outsourced an attractiveness survey related to our project. According to the survey carried out by Kantar Millward Brown, the “Buy from Your Neighbour” initiative was perceived very well among people below 40 years of age. The majority of respondents declared their will to participate in this type of programme.
In 2018, we are implementing the “Buy from Your Neighbour” programme in the Silesian region.
