In order to surprise people and encourage them to think about ecosystems, one of the elements of the Re:Generation action is a campaign which in a creative way refers to the holiday offer of travel agencies. The attractive last-minute destinations are given a different meaning here. At first glance, they may seem like regular holiday advertisements, but after a while, it turns out that instead of beautiful surroundings, dying ecosystems are shown. In addition to the frightening views, the posters include an invitation to www.Re.Generacja.org. It is a dedicated website of the programme, where users will be able to take a virtual walk around ecosystems and try their hand at the „Mission ECOSYSTEMS” escape room.
As part of the campaign, a test is available on the campaign website at re.generacja.org, in which you just need to answer just a few questions to find out where the best place to spend your 2030 holidays is. The results of the test may catch many respondents by surprise.