Sports sponsorship

In 2019, in connection with Santander Bank Polska’s support to the series of events, I took part in several competitions organised as part pf the Garmin Iron Triathlon, including as many as 5 times at the so-called half-Ironman distance (1.9 km swimming, 90 km cycling and 21 km running). As a result, I won 2nd place in the general classification of the series in the abovementioned category, which was the reward for all the hard work, hundreds of hours spent on training, often in unfavourable conditions. Triathlon, combining swimming, cycling and running, is a really beautiful sport which requires a lot of determination to achieve the set goals but brings a lot of satisfaction in return. It is a sport worth investing in and promoting. Every sport is key to our health, and triathlon is a combination of three disciplines in one, so the benefit is also triple. The professional organization of the series of events is also worth emphasizing. It is not an accident that GIT competitions have won the „Event of the year” title many times among triathletes in Poland.

Garmin Iron Triathlon is the oldest and largest series of triathlon competitions organized in Poland, which every year provides many positive emotions. Since the beginning of its existence tens of thousands of competitors have taken part in the event. It is a competition mainly for amateurs who try their hand at this discipline, but also for professionals who stand together on one starting line with them. The series provides the participants with many unforgettable experiences. The triathlon races are open to young triathlon adepts, but also to older ones, from the 70+ age group. An accompanying event is the Garmin Kids’ Race for Children, which allows the youngest to catch the sports bug and spend time actively. The Garmin Iron Triathlon is a series of great sporting events for whole families, but also for thousands of fans who follow the competition live in different places all over Poland.

Since its inception, the series has been constantly evolving, so that in the last season, we were able to offer the participants races in as many as 9 different locations, as well as three different distances at each stage, so that each person could choose the right distance for themselves.

Every year, the Garmin Iron Triathlon generated incredible emotions connected with direct competition. Fighting for the best possible times, places on the podium, beating life records, but also –  for many competitors – overcoming their own weaknesses and breaking down barriers. We are extremely pleased as the organizers that for 9 years now we have been able to observe the participants competing against each other in the spirit of fair play.

The cooperation with Santander Bank Polska proved to be one of the most valuable relationships for us. The series of Santander Polish Masters golf tournaments was record-breaking in 2019, consisting of 11 elimination tournaments played on 11 golf courses across the country. The whole thing was crowned with a great, three-day final. Santander Polish Masters contributed to the popularization of golf in Poland and encouraged to spend time actively. Altogether, 1,500 players took part in the series – both beginners and experienced golfers. And 30% of the players were bank customers who received free invitations to participate in the events. Santander Bank Polska understood the idea of golf from the beginning and seemed to be an ideal partner for Polish Masters. Sport is based on the principles of fair play, honesty and respect. These are values close to the bank and extremely important in business relations.

We take advantage of the strategic sponsorship of the UEFA Champions League on many levels, to foster our relations but also for the purpose of sports activities during various outdoor events. We have carried out many competition activities for football in the bank’s external communication channels which helped us to better reach our customers who are football fans and activate the ones who are not fans yet. Sponsorship of the most important club football tournament based on the Fair Play and One Team principles perfectly matches the values that guide us in our daily operations of Santander Bank Polska.