Santander Orchestra: the most interesting event project

Santander Orchestra is a very ambitious project but completely deprived of the artificial aura of  exclusivity. We really appreciated the brand’s engagement in the world of classical music which is very rare in Poland. Santander Orchestra offers a real opportunity of professional development to young musicians and facilitates the start of their professional career. We like the multi-dimensional program of educating the young artists  and promoting  such  important values as teamwork. We  have also found that persistence with which the project has been implemented for a number of years deserves to be awarded.

Building a positive brand image through culture sponsorship is a more difficult way to go but the satisfaction  from achievement of the goal is unparalleled. We are glad that the Santander Orchestra, project which promotes and supports the professional development of young musicians  has been noticed by marketing experts.  To us,  it is a reward for persistent efforts to  find the perfect formula of the project. From year to year, we have been helping a bigger number of talented artists on their path to success . We  have also  each an increasingly large audience and we hope to keep it this way in the future.