In 2020, we continued our cooperation with the Warsaw Banking Institute and the Polish Bank Association, jointly implementing another edition of the educational project „Security in cyberspace”.
The programme was launched in 2017. Since the very beginning, Santander Bank Polska has been a partner of this initiative. The project responds to the need for practical education on safe navigation in the virtual world. Educational activities are addressed to schools, colleges, third age universities and public administration units. We effectively reach the target group through various actions, i.e. lessons, lectures, training sessions, competitions, as well as through modern communication channels.
Project objectives
42,354
schoolchildren from 16 provinces took part in lessons
1,696
lessons on cyber threats
1,263
lessons delivered remotely
24,989
students attended 328 lectures
1,568
seniors took part in lectures and other activities
98
educational films and over 100 educational publications produced as part of the project
100
participants of the conference panel "Security in cyberspace"
500
students, over 1 000 schoolchildren, 53 children of bank employees
took part in competitions
2,500
participants of educational activities prepared for the May Holiday and Children's Day
For the first time, the Financial Education and Entrepreneurship Congress organised the „Security in Cyberspace” panel, during which experts in banking, electronic payments and online shopping shared their knowledge with nearly 100 conference panellists.
We joined in the educational and informational activities as part of the „”Go cashless – it’s worth it” campaign. Its objective was to educate schoolchildren, college students and senior citizens on how to make cashless payments in practice. During online meetings, experts from the bank discussed, among other things, customer behaviours related to mobile payments and the security of cashless payments.
A total of 98 educational videos have already been produced as part of the campaign, featuring experts representing public institutions and banks, including the Ministry of Finance, the Ministry of Digital Affairs, the National Bank of Poland, the Polish Financial Supervision Authority, the Bank Guarantee Fund, the Credit Information Bureau and the National Clearing House. More are being created.
A wide range of publishing activities is also carried out under the programme. Over 100 publications have been issued, including the „Cyber Secure Wallet” report, the „Active Senior” and „Active Student” bulletins.
The project received coverage from both local and national media. Cyber security was the subject of a series of partner programs „A few words about economics” broadcast on 9 radio stations and on Spotify.
| 2017 | 2018 | 2019 | 2020 | |
|---|---|---|---|---|
| Children and adolescents | 17,655 | 36,570 | 58,488 | 46,158 |
| Students | 7,860 | 12,540 | 25,410 | 25,674 |
| Seniors | 510 | 1,280 | 2,113 | 1,568 |
Seniors are one of the main target groups of this educational project, through which they can improve their knowledge of cyber threats and learn about new technologies. In 2020, in cooperation with third-age universities and the network of regional senior clubs, lectures were organised on safe navigation in the virtual world, security of transactions, identity data security, etc.
1,568
seniors attended the meetings
Together with the Ministry of Digital Affairs and the NASK Research Institute, the 'Seniors – Let’s meet online’ campaign was conducted. The concept was developed as part of the competition „(Un)safe online” addressed to non-governmental organisations, which was announced as part of the campaign „e-Pole can do it!”. As part of the campaign, five simple brochures were written in comprehensible language and five short educational videos were made. Their topics were chosen with a view to first helping seniors learn about possible dangers on the Internet, and then teaching them how to avoid the dangers. The videos act as an introduction to each of the topics, while the brochures elaborate on and supplement the videos. Actress Barbara Bursztynowicz and her daughter Małgorzata became ambassadors of the campaign.
300,000
unique viewers of the campaign content.
Additionally, as part of the "Security in cyberspace" project implemented by the Warsaw Banking Institute, cooperation was established with the National Institute of Silver Economy, an institution involved in dissemination of knowledge and support for senior citizens. Within the framework of the cooperation, five thematic webinars were prepared and a course on safe electronic payments was developed. The bank is a partner to this action.
More information about projects for seniors and our approach to this target group here
The initiative, which we have been implementing since 2015, is our contribution to increasing road safety and building road culture in Poland. It promotes responsible and polite behaviour on the road and although it is mainly aimed at drivers, its beneficiaries include all road users. As part of the campaign a number of social media activities were carried out, including engaging competitions and advice addressed to selected target groups. Posts about technological innovations, pandemic, advice for young drivers and the dangers of using a mobile phone behind the wheel attracted most attention.
Raising awareness of the risks and eliminating the infamous practice of looking at a smartphone screen instead of at the road. Campaign featuring Santander brand ambassador Marcin Dorociński.
>850,000
post reach
Specifically for parents looking after their children during lockdowns, we prepared around 30 online activities available at www.jakjezdzisz.pl. The activities refer to safety and educational topics. The solution to each puzzle was accompanied by a takeaway lesson about safety rules, ecology or good habits.
>1,500
number of game downloads
100,000
post reach
A series of holiday tips for parents on various aspects of travelling with children, from length and frequency of stops to criteria for choosing a child seat. Anyone travelling with a child will find plenty of useful tips under this hashtag.
>150,000
post reach
A special campaign, also addressed to bank employees, about the rules of proper car parking. In this series of posts we drew attention to good habits, including the aspect of driving, referring to one of our most important missions: promoting kindness and empathy on the roads and knowledge of traffic regulations. We tested internet users’ knowledge in this area with dedicated quizzes.
>320,000
post reach
5 million
social media users
145,000
followers of the Facebook fanpage
728,000
persons - average monthly reach on Facebook
6,000
comments on posts and over
>2,000
shares on Facebook
3,000
fans on Instagram
