UEFA Champions League

The sponsorship of the UEFA Champions League (UCL), the most prestigious club football competition in the world, is a strategic project of the Santander Group. Santander Group's international ambassador for UEFA sponsorship is a former Brazilian footballer Luís Nazário de Lima.

In 2020 we continued our sponsorship activities, and as one of the sponsors we were present in the media through the TV channel broadcasting UCL games in Poland, the TV miniseries called "Home Games" (promoting the idea of watching football with a family) and UCL sponsorship billboards (accompanying sporting events, matches, trailers and the broadcast of the TV series).

  • 22.7 millions


  • 64%

    of the audience

* (data for the periods from September to November 2019 and early April to mid-June 2020)