- Santander Bank PolskaSantander Bank Polska
- Responsible bankingBank As You Want It
- SimpleBank As You Want It
- FairBank As You Want It
- PersonalBank As You Want It
- About the reportAbout report
Our business strategy
The strategy of our bank and its Group for 2019-2021 is a continuation of the development directions pursued to date and is based on the same values and assumptions. The Group’s mission, vision and values have not changed for many years:
Mission
To help people and businesses prosper
Vision
To be the best retail and commercial bank that earns the lasting loyalty of its employees, customers, shareholders and communities
Values
Simple | Personal | Fair
As part of its strategic vision, Santander Bank Polska intends to:
- Become a leading bank in terms of service quality, focusing on customer needs and expectations;
- Build long-term relationships with customers based on trust, loyalty and enhanced customer experience;
- Anticipate and respond to customers’ needs with tailored products, services and solutions;
- Modernise banking services through digital transformation, including end-to-end processes and change the operating model to a more effective and less capital-intensive one;
- Increase the number of digital customers;
- Increase its share in the key market segments and expand its business model through both organic and inorganic growth;
- Grow faster than peers;
- Create an engaging work environment through collaboration, communication and bottom-up initiatives raised in all the bank’s units;
- Enhance effectiveness and streamline internal processes in line with the Agile methodology;
- Combine the maximisation of shareholder value with the commitment to the growth of local communities.
The above assumptions are reflected in the Group’s strategic goal for 2019–2021, which is to:
Achieve the leadership position in the financial services market owing to:
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customer-centric and digital services in line with the Simple| Personal| Fair values
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earning the lasting loyalty of employees, customers, shareholders and communities.
The strategy of Santander Bank Polska promotes:
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a customer-centric approach to business management,
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continuous improvement of service quality and product range through digitalisation, increase in operational efficiency, innovative and simple solutions and transparency.
There is also a strong focus on corporate culture which drives up engagement and motivation of employees and social responsibility of the organization.
The overall goal has been divided into a number of specific objectives for 2019–2021 related to the key stakeholder groups: employees, customers, communities and shareholders. The key performance indicators have been defined for each of the above areas to facilitate the assessment of progress in delivery of the strategy.
People Customers
create a great workplace with highly engaged and qualified people improve our customers’ experience – delight our customers simplify products and processes
have a strong internal culture
SIMPLE|PERSONAL|FAIR be the Bank As You Want It build an Open Banking Platform
transform the way of working focusing on simplicity and agility digitalize customer journeys remain a secure and stable bank increase activity per loyal customer
a bank that strives to be
Simple|Personal|Fair
helping people and businesses prosper
develop cooperation within Santander Universidades fulfil Legal & Regulatory requirements optimize capital
be recognized as a local community bank foster prudent risk management culture increase revenues
Communities optimize costs
Shareholders
More information on how our business strategy impacts our Responsible Banking strategy can be found here.
